Engagement

Our clients understand the importance of engaging an audience, indeed there is a general shift in the digital world towards ‘engagement’ as a metric for campaign success rather than the more traditional click through rates and page impressions.  Recent research supports this by suggesting the higher the ‘dwell score’ (time spent viewing an advert/message) the more positive a consumer’s behaviour towards the brand after seeing it.  By running an engagement campaign prior to lead generation activity advertisers can expect a far greater volume of responses.

At Sift Media this engagement can include targeted on-site branding, editorial activity, video content, and zonal sponsorship. Examples of recent engagement campaigns can be seen here.

Contact us to discuss how our Engagement activities can help your campaign.

Creative Services

Sift Media also offer creative services - If your marketing team is struggling with ideas, looking for help with messaging or needs a fresh opinion on copywriting or ad creative, we can help. Our dedicated campaign managers and designers have vast experience of making the most of your marketing ideas and spend. Contact us for details.

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