News

I’ve become the unofficial spokesperson for social networking here at Sift Media towers.

I have to admit I have become slightly obsessed with the various Web 2.0 communities which have sprung up over recent years and I’m sure certain colleagues will tell you how annoying I can be when I waffle on about Twitter, Facebook and the like.

But despite their complaints, the new generation of social media tools do offer real opportunities to businesses.

The editorial team at online B2B publisher Sift Media are celebrating following the announcements that two of its writers have been honoured for their journalism.

Technology editor John Stokdyk, who has worked for the Bristol-based company since 1999, was recently named the online Business Finance Journalist of the Year in the 2008 Institute of Financial Accountants' Awards.

With over 500,000 profiled UK and European business professionals regularly visiting our websites, we’re able to offer a valuable addition to any B2B online advertising campaign. Successful lead generation integrated campaigns have recently been managed for clients such as Citrix and Microsoft.

Seminars - Our events programme is aligned with the industry issues that we know our members are concerned about. Sponsoring one of our UK events as part of your business to business marketing strategy, allows you to build your brand through association and exposure, but also engage with a captive audience.

Since Sift Media first began we have delivered editorial content via the web, but also in the form of email bulletins. Thanks to the quality of content and our free subscription model, profiled members actively register to receive our email updates and the high read response offers a genuine edge over our competitors.

Sift Media works hard to deliver original branded content to its readers – not random banner advertising or emails full of adverts. This allows our advertising partners to associate themselves with real industry issues, to align their brands with thought leadership in their sectors.

With Sift Media, you can deliver a variety of creative options, but unlike other publishers we can target your internet advertising to specific articles, features and specific demographics.

Since 1995 Sift media have been leading the way in online b2b marketing campaigns. Over the years, we have learnt that the key to achieving success is to combine elements of the traditional facets of marketing within each campaign.

The impact of running banner advertising before your e-bulletin ad goes out, publishing a thought leadership article alongside your MPU, or using a combination of multiple positions within an e-bulletin can change the results of the online marketing campaign significantly.

Benefit from our online advertising experience