News

Leading online B2B publisher Sift Media has expanded its range of titles with the acquisition of the successful PublicTechnology.net website portfolio.

The Bristol-based online community specialist has made a move into public sector publishing with the purchase of Public Technology Limited. Sift Media will take on 10 separate content driven titles that serve 15,000 registered subscribers, 150,000 unique users, generating upwards of 1 million page impressions per month. The acquisition was brokered by Prism Consult Ltd, the media M&A consultancy. 

Sift Media has optimised enagement with the finance community by using the findings of its in-depth research to develop new site features and improve navigation on both AccountingWEB.co.uk and Finance Week. The AccountingWEB.co.uk and Finance Week re-launch guide explains the process behind these improvements and details the opportunities for advertisers.  Access the guide here:

With more and more organisations prepared to commit a growing proportion of the marketing budget to online advertising it is increasingly important to make it as successful as possible. With this we have created a guide which offers tried, tested and proven techniques for campaign optimisation. It aims to serve as an easy to use reference guide that you can use to plan and enhance your online campaigns. Complete the form below to access your guide now. 

Following extensive research of the SME community and the introduction of a new platform with cutting edge functionality, BusinessZone.co.uk was re-launched this month with a range of exciting new features for members and a host of new opportunities for advertisers. The guide below provides an overview of the improvements made and highlights the processes behind the changes. Access the guide here

Recent in-depth research into the customer management community and the introduction of a new platform with cutting edge functionality, has allowed us to introduce a range of engaging new features for members and a host of new opportunities for advertisers.

The following guide provides an overview of the improvements made and highlights the processes behind the changes.

Having completed in-depth research into the the HR and training communities and introduced a new platform with cutting edge functionality, both HRzone.co.uk and TrainingZone.co.uk were re-launched earlier this month with a range of engaging new features for members and a host of new opportunities for advertisers.

The following guide provides an overview of the improvements made and highlights the processes behind the changes.

On Thursday 14 October, the Institute of Financial Accountants presented its 2009 Business Media of the Year award for best website to AccountingWEB.co.uk at a high-profile ceremony at Kensington Roof Gardens in London.

 Sift was founded in Bristol in July 1996 by three local business professionals, Ben Heald, David Gilroy and Andrew Gray. Since then, the business has been committed to its Bristol roots and a city centre location.

 Exhibiting at a conference or exhibition can provide an unrivalled opportunity to meet a large number of prospective clients in a single venue. Such events command a high level of investment so why do many marketers leave what happens after the event to chance?  What post-show marketing activities can help maximise the return on investment from exhibiting and what can we do to make sure the next event is the best yet?

 So far this year it seems the hot topic in B2B marketing is social media and how to get the most out of it. Whether that’s how best to use social media to get customer feedback or whether it’s how to generate revenue from this type of engagement, it has surely appeared on the agenda for many forward thinking marketers and agencies alike.