News: Social Media for Marketing theatre - covering the hottest topics at TFM&A!
Sift was delighted to host the Social Media for Marketing theatre at the Technology for Marketing and Advertising show at Earls Court, London last month. The theatre hit on some of hottest topics in marketing and was expected to be popular - in reality there was an ovewhelming number of visitors with crowds spilling out onto the aisles for every session!
Presentations were delivered from experts at Sift (below) and also from specially invited guests covering subjects including the use of Twitter for business, creating an integrated social media strategy, social CRM, creating conversations in online communities, and much more. Live blogging took place throughout the two days covering every session - archived blog content can be seen here with the full seminar listing on the TFM&A event website here.
A refresher of the Sift presentations can be seen below:
Twitter for business: Why it’s not about what Stephen Fry has for breakfast
Dan Martin, Editor, BusinessZone.co.uk
Twitter is an internet phenomenon. What started as a simple way for individuals to keep in touch with friends and family is now a powerful tool allowing businesses to interact and engage with new and existing customers... View more details and presentation slides here.
Creating conversations in online communities
Steve Roth, Head of Community, Sift Media
Conversation is an essential part in creating a vibrant web presence – as both an internal and external tool. But conversation alone is not enough to guarantee commercial success... View more details and presentation slides here.
Creating an integrated social media strategy
Lawrence Clarke, Head of Consultancy, Sift Groups
With so many social media options – from Facebook to Twitter to YouTube to LinkedIn – it’s no wonder so many companies have a disjointed social media strategy…or no strategy at all. Are all your online entities, including your website and blog, separate from each other?... View more details and presentation slides here.
Extending your Brand’s Visibility within Fragmented Search Listings
Collette Easton, Head of Search, PracticeWEB
Getting good traffic to your website through Top Search Engine positioning is the natural place to start. However, brands today need to take a combined approach to ‘owning’ as many of the Top slots for brand mentions – now more possible than ever... View more details and presentation slides here.
If you have any questions about the above presentations or you'd like to know more about how Sift Media can help you reach B2B professionals online contact us here.
For a more in-depth review why not check out a recent article on MyCustomer.com 'CRM and marketing technology: 10 years that shook the world' . MyCustomer.com was the official online media partner of TFM&A and offers the leading online community for marketing and CRM professionals - to register free click here OR for information on how you can advertise to reach the MyCustomer.com audience contact us here.
