Extending your Brand’s Visibility within Fragmented Search Listings
Extending your Brand’s Visibility within Fragmented Search Listings
Presentation from Social Media for Marketing theatre at TFM&A 2010, Collette Easton, Head of Search, PracticeWEB
Getting good traffic to your website through Top Search Engine positioning is the natural place to start. However, brands today need to take a combined approach to ‘owning’ as many of the Top slots for brand mentions – now more possible than ever. Not only is it excellent for brand exposure & credibility, but can mitigate negativity created by blogs and bad press tactics which your competitors could choose to use against your brand.
Looking at the fragmented nature of the search listings, concentrating Optimisation efforts on just the website, is a thing of the past. The anatomy of a search engine results page is now more than websites and paid search listings. This session will explore some of the many methods to gain brand dominance in the Top search results, enable brand protection.
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