Creating an integrated social media strategy
Creating an integrated social media strategy
Presentation from Social Media for Marketing theatre at TFM&A 2010, Lawrence Clarke, Head of Consultancy, Sift Groups
With so many social media options – from Facebook to Twitter to YouTube to LinkedIn – it’s no wonder so many companies have a disjointed social media strategy…or no strategy at all. Are all your online entities, including your website and blog, separate from each other? Do you struggle to define the ownership of social media within your organisation? Do you know who actually gets social media in your organisation? Have you any idea what impact social media could and is having on your business?
This session delivered by SiftGroups Head of Consultancy answers these questions and more – it will challenge how you currently operate and whether as an organisation you are fit-for-purpose in the second decade of the 21st century.
Part 1
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Part 2
Contact us here if you have any questions about these slides or if you'd like more information on how Sift Media can help integrate your advertising campaign with social media.
Click here for information on other Social Media for Marketing seminar sessions.
