Creating conversations in online communities
Creating conversations in online communities
Presentation from Social Media for Marketing theatre at TFM&A 2010, Steve Roth, Head of Community, Sift Media
Conversation is an essential part in creating a vibrant web presence – as both an internal and external tool. But conversation alone is not enough to guarantee commercial success – it is what you do with the conversation that matters. Steve Roth will look at how conversation contributes to the greater task of building relationships, the concept of defined benefit, and why publishers need to become far more inventive if they are to take advantage of the web to maximise ROI and extend their reach.
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