The BT Business Experience: Video case study

In 2009 Sift Media was asked by BT to design a campaign that would complement its annual BT Business Experience event.

Taking advantage of our highly engaged community of entrepreneurs and SME owners, we compiled an original and interactive campaign strategy that brought the event directly to its target audience. Our specialist editorial team covered the event live using a number of different techniques through a specially designed event microsite, offering a complex mix of relevant content that effectively conveyed the BT Business Experience brand message, while at the same time delivering advice and information that was of real value to the audience.

The following video case study summarises the campaign and gives a flavour of the innovative nature this advertising solution.

For more information on how we can deliver an integrated online campaign including video for you or your client simply contact us here. We'd be delighted to discuss your objectives and see how we can help.