The Sift Media blog...

How social media can be used to support B2B ad campaigns

Ed Martin - Marketing Manager — Thu, 10 May 2012 14:59:52 +0100

It’s fascinating to observe the difference in the way our advertising clients use social media tools to support the campaigns we deliver. A rare few have still not embraced Twitter at all, while others seem to use social channels to deliver only the most corporate of messages.

"You can't say that on the internet!"

Henry Osadzinski - Community Manager — Wed, 09 May 2012 17:04:57 +0100

In her speech to Parliament today, the Queen made mention of the new Defamation Bill, which is likely to be published in full on Friday. The draft bill has been of particular interest to us here at Sift Media due to its extended consideration for online publishers and community sites.

Courageous campaigns

Gemma Screen - Head of Campaigns — Tue, 03 Apr 2012 09:13:45 +0100

About three weeks ago I took a call from a client concerned that their 2012 ad campaign wasn’t performing as well as last years. We jumped on the case and immediately started doing some analysis to compare the two promotions.

Using competitions for engagement: KashFlow case study

Ed Martin - Marketing Manager — Thu, 29 Mar 2012 09:37:48 +0100

The following case study first appeared on BusinessZone.co.uk earlier this week. It comes direct from our advertising client and we were keen to reproduce it in our blog pages to highlight how competitions can best be used for engagement, as well as how amendments can be made mid-campaign to optimise success...

A day in the life of a Campaigns Manager - an audio blog

Ed Martin - Marketing Manager — Mon, 12 Mar 2012 14:20:30 +0000

In the second of our audio blogs Cloe Grimsey-Roberts discusses how copyrighting, proofing, display optimisation and reporting is all in a day's work for a Campaigns Manager.

How to optimise a display campaign - an audio blog

Ed Martin - Marketing Manager — Fri, 17 Feb 2012 14:32:15 +0000

In the first of our Sift Media audio blogs our Campaigns Analyst, David Macrory, discusses his role in optimising display campaigns for advertising clients.

David's expertise has been key to the success of many campaigns. In this short audio clip he reflects on the importance of monitoring display performance and why a focus on timing, position, site and geography can mean the difference between delivering good results and great results.

The end of the numbers game...

Gemma Screen - Head of Campaigns — Fri, 10 Feb 2012 09:54:55 +0000

In the world of media we are number hungry. In print it’s all about your ABC, in TV it’s your viewing figures, and for outdoor it’s footfall - who cares that only a fraction of magazines circulated are opened? Or that there are electric surges in TV ad breaks as the population leaves the TV to turn on the kettle?

Learning to swim: when advertisers take part in a community!

Henry Osadzinski - Community Manager — Mon, 06 Feb 2012 12:38:02 +0000

Introducing a client’s advertising campaign to an established community can be a nerve-wracking experience. Balancing expectations on either side is crucial to avoid any potential negative feedback and, at worst, messy confrontations. As with so many things, proper planning is key and this month the Community Team have been brainstorming the most important information to present to both client and community to help everything run as smoothly as possible and to ensure the campaign is beneficial to all involved.

5 ways to aid campaign engagement

Ed Martin - Marketing Manager — Mon, 30 Jan 2012 21:06:43 +0000

As media partner to some of the biggest B2B trade shows we get lots of opportunity to meet our online readership face to face. Equally as important, we also get to catch up with other exhibitors, a large volume of whom are advertising clients of ours - and last week's Learning Technologies event was no different. Speaking to marketing managers from a range of leading B2B brands it appears there are common themes for discussion, most of which seem to be around optimising online engagement.

The power of words: Writing for the web

Meg Pope - Events Marketing Producer — Tue, 24 Jan 2012 10:24:03 +0000

We all know that your website is your shop window, and in most cases, provides that all important first impression. This is very much the case with many of our advertising clients whose campaign objectives are often to drive traffic to a particular landing page. Countless hours are devoted to user experience and intricate design details, but what about the copy?