Brand exposure and online engagement - a perfect coalition!

It’s been a little while since our last blog, but every time I would commit pen to paper (finger to keyboard?) to discuss the election another piece of braking news would leak out and my comments would be rendered redundant.  Such is the beauty of the internet, and more specifically social media, which enables information to spread globally in the time it takes to post a tweet!  Which brings me neatly on to the phenomenal level of online engagement that takes place during events such as the UK election and the opportunities they present for brand reach and alignment...

The effects of the election touched every one of our business communities and it was no surprise to see editorial and user generated content on our sites reflecting this. Our SME title, BusinessZone.co.uk, saw a particularly high level of activity as small business owners looked to find who would lead them out of the recession. Our live election blogging attracted almost 5,000 visitors and was promoted through Twitter by hundreds of followers.  As well as the live blogging managed by expert panellists, small business professionals were also engaged through the use of polls, Tweets, feature articles covering all aspects of the election (and subsequent member comments and conversation), and through a dedicated election discussion group.

If you’ve read our previous blogs then you may have gathered that we believe engagement is key – and it was perhaps no surprise to see dwell time, returning visitors and general community interaction at record levels during the run up to the election. By hosting this engaging editorial and user generated content in a trusted community environment such as BusinessZone.co.uk there are great opportunities for brand impact through association.  Although not always reliable as a resource, on this occasion Wikipedia offers a perfect formula to support this...

We believe a coalition between brand exposure and online engagement is a perfect match  - why not get in touch with your thoughts?

If you'd like to align your brand via any Sift Media title just get touch.

Posted by Ed Martin
Marketing Managerr
Sift Media