Shock CEO departure – what now for Adobe’s Omniture v2.0?
Omniture CEO Josh James departs suddenly from his role, only months after a takeover by Adobe. With Adobe admitting "Omniture was made in Josh’s image", what next for the web analytics firm?
Capgemini seminar to feature leading lights of social CRM
Capgemini UK has announced that it is to host a business seminar exploring social CRM, offering attendees the opportunity of learning about the new discipline from some of the leading thinkers from the world of CRM.
The 2010 Social CRM Strategies for Business Seminar will be held on November 4-5 in Capgemini's new Accelerated Solutions Environment in London, and will bring together some of the world’s leading authorities on Social CRM including Paul Greenberg, Esteban Kolsky and Bruce Culbert.
Google social networking plans progress with gaming discussions
Google is in discussions with a number of leading online game producers to incorporate their offerings into its proposed social networking site, which is expected to try and take on Facebook.
SAP sees growth but falls short of user and analyst expectations
SAP sees revenue increase by 12% in its second quarter figures, but falls short of analyst expectations, while SAP customers voice their disappointment at the software giant's SaaS rollout.
SAP suffered double disappointment this week as it failed to hit analysts' expectations with its second quarter figures, and it received a ticking off from the SAP User Group for the slow progress of its SaaS suite.
Gartner: Context-aware computing critical to consumer services by 2015
By 2015, context-aware computing will become as important to the provision of consumer mobile services as search is to the web today, Gartner believes.
Although the concept is currently very new to most organisations, the researcher believes that over the next five years, initiatives are likely to start appearing in three key areas. The first is context-based commerce, which will aim to create unique, compelling experiences for consumers in order to generate new and repeat business.
How to build an open innovation community
Stefan Lindegaard discusses the value of open innovation and shares some tips on setting up an open innovation community.
Day Software acquisition to boost Adobe's CEM portfolio
Adobe Systems has entered into a definitive agreement to acquire web content management vendor Day Systems for about $240 million in cash in a bid to enhance its customer experience management software portfolio.
The aim is to integrate Swiss firm Day’s web content management, digital asset management and social collaboration offerings with Adobe’s application development products, which include AIR, Flash, Flex, Lifecycle, and its PDF tools.
Brent Leary: How can firms measure the ROI of their social media activity?
Industry analyst, advisor, author, speaker and award winning blogger Brent Leary provides his advice on what firms should measure to determine the ROI of their social media activity.
10 simple steps to engage customers using Facebook
The social networking phenomenon welcomed its 500 millionth member this month and it offers big opportunities for organisations to promote their business and attract customers. Internet marketer Nikki Pilkington shares 10 tips.
Citigroup mobile app flaw raises customer concerns
As the number of apps being offered by firms for mobile devices grows daily, a flaw in an iPhone-based mobile banking application has provided pause for thought for customers.
Financial services organisation Citigroup has issued a warning that its Citi Mobile App, which runs on Apple’s smartphone, contains a security glitch. As a result, it recommended that customers upgrade to a newer version, which was released on 19 July and deals with the problem.
Gartner: Marketers must target 'key influencers' on social networks
A mere 20% of all social media consumers, who can be categorised as ‘connectors’, ‘salesmen’ and ‘mavens’, act as key influencers on the purchasing activity of the vast majority of the rest, according to Gartner.
Oracle denies reports of $70bn acquisition budget
Oracle co-president Charles Phillips has denied reports that the company plans to double its acquisition budget to a total of $70 billion over the next five years.
The story was printed by Fortune magazine, following its attendance at the Fortune Brainstorm Tech 2010 conference in Aspen, Colorado, where Phillips was a speaker last Thursday.
Four tips for making influencer marketing a successful measurable discipline
Recent research from Forrester emphasised that influencer marketing is a valuable resource to expand reach and improve relevance. But how do you find the influencers - and how can you turn it into a measurable marketing discipline?
Gartner: Quarter of CRM revenues now via on-demand delivery
Gartner predicts that the global software-as-a-service market will grow by 14.1% this year to $8.5 billion, with the delivery model taking a 26% share of total CRM sector revenues.
SaaS accounted for 24% of total CRM sales last year, with penetration levels ranging from between 11% and nearly 40% depending on the sub-segment.
New standards proposed as regulator gets tough on telco complaints
A code of practice that sets out minimum standards for handling customer complaints against telcos will come into force courtesy of regulator Ofcom from 22 January next year.
How to be first choice at the four decisive customer moments
Robert H Bloom highlights the Four Decisive Customer Moments - and how brands can ensure they create customer preference at these points.
Seth Godin: How can firms use social networks to engage with customers?
Marketing maestro Seth Godin explains what the proliferation of social networking platforms has meant for marketers, and how brands should approach networks as an engagement tool.
What can Old Spice Man teach us about social media marketing?
David Holt discusses what businesses can learn from Procter and Gamble’s enormously successful Old Spice ‘The Man Your Man Could Smell Like’ social media campaign.
Building a model for customer co-creation
Saul Parker discusses why there is growing interest in customer co-creation - and proposes a model of collaboration.