Leading b2b publisher, specialising in online, interactive professional communities
With a range of services including websites, email publications, industry awards and events, Sift Media delivers original, branded content to over half a million professionals in accounting, IT, HR and training, marketing, and small business. By producing quality content and engaging our professional audiences across multiple touch points we offer b2b brands unique marketing opportunities which deliver genuine return on investment.
We believe in creating content, enabling conversations and converting business opportunities, both for our business audiences and for our advertising clients. By focusing on content and fostering community engagement we aim to create trusted and unique environments for business brands and business professionals to optimise relationships.
Our people are our greatest asset and we’ve been fortunate to attract some of the best digital talent in the country. With a hands-on senior management team, experienced campaign and account managers, award-winning editors, and a leading edge production and technology team we have a structure and quality that sets us apart from other publishers. Find out more and meet the team below.
Tom DunkerleyCEO, Sift
Steven PriscottFinancial Director, Sift
Founded by Andrew Gray, David Gilroy and current CEO Ben Heald, Sift was to offer industry-specific information services that took advantage of the internet by integrating traditional news and web content. With Ben's background in accountancy it was decided this would be the first market for exploration… and so in 1997 AccountingWEB.co.uk was born. The formula worked, and in 12 months the circulation list had gone from 10 to 4,000, with revenues being generated from adverts in weekly email bulletins.
Sift Media now reaches over 700,000 registered business professionals every month and delivers over 5 million page impressions across its portfolio of 11 titles in the UK and USA. Not only are we continuing to develop some of the most loyal and engaged online business communities, we provide leading edge solutions for advertisers. For a more detailed history visit our corporate site www.sift.com.