Twitter for business: Why it’s not about what Stephen Fry has for breakfast

Presentation from Social Media for Marketing theatre at TFM&A 2010, Dan Martin, Editor, BusinessZone.co.uk

Twitter is an internet phenomenon. What started as a simple way for individuals to keep in touch with friends and family is now a powerful tool allowing businesses to interact and engage with new and existing customers. In this session, BusinessZone.co.uk editor Dan Martin will use real examples to dispel the myth that Twitter is all about celebrity tittle-tattle and show how companies of all shapes and sizes can use the social network to market products and services, manage brand reputation, improve customer relations and build a strong community of brand advocates.



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