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Sift Media is one of the UK's leading online publishers, connecting with business professionals through information, insight and innovation.

To our readers we are the premier online source for analysis and authoritative insight on accounting, finance, HR, training, IT, marketing, Public Sector, small business, customer management and knowledge management. To our advertising clients we offer a unique engagement model with solutions from industry analysis, thought leadership, branding and interaction with industry professionals to response, lead nurturing, conferences, awards and other live events.

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    Ed Martin's picture

    Rules of social media engagement

    Ed Martin - 31 August 2010

    The Advertising Standards Association is currently drawing up rules that will address social media marketing, while Facebook has recently taken steps to ensure that marketers use the these channels appropriately. So what do we need to know from a regulatory standpoint – and what best practices should be adhered to?

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Video is a highly engaging way to digest content online. You can view a recent entry for 'The Pitch' below, but advertisers can also use video as part of an integrated campaign. Contact us for details.

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